Amy Rumbarger

Method Home Fragrances

Print campaign for Method fragrances. Method Home products have unique and pleasant scents and are made from environment-friendly ingredients.

Co-Art Direction: Melissa Castloo
Photography: Emily Mansfield

Awards:
Gold District 7 ADDY, 2010
Gold Savannah ADDY, print campaign, 2010
Gold SCADDY, magazine campaign, 2010
Gold SCADDY, collaboration, 2010

Copy reads:
Crisp Apple Aroma Pill
www.methodhome.com

Farm Fresh Delivery

Organic produce home delivery service collateral material. The company is based in the midwest and delivers fresh, organic fruits and vegetables right to your door at set intervals.

Components at left:
Paper barn case
www.farmfreshdelivery.com

Pilot Precise Pens

Integrated marketing communication for Pilot pens targeted at young, creative professionals, using a wide range of media and focused on brand awareness and driving trial. The IMC highlights the various specific benefits of the pen to show that it will meet the target audience's professional and lifestyle needs.

Components at left:
Cocktail napkins focused on the benefit of water-resistant ink. These napkins would be distributed at bars and clubs, accompanied by Pilot pens to encourage interaction, and are meant to act as normal napkins and get wet with water rings and spills.

Top right copy reads: Go ahead, get her number. Water rings are the least of your worries. The water-resistant, love-life-saving Pilot Precise Rollerball v7.

Bottom left copy reads: Bad day? Let it out. Now bring on the waterworks. The water-resistant, always-there-for-you Pilot Precise Rollerball v7.

Bottom right copy reads: Some of history's best ideas have been written on cocktail napkins. Yours will be one of the few to see the morning after. The water-resistant, history-making Pilot Precise Rollerball v7.

Kroger Re-Brand

Re-branding integrated marketing communication for Kroger stores to give the brand a simpler, more cohesive and unified image and appeal to a more youthful audience. The theme of the project is that shoppers define what Kroger means to them personally as opposed to the brand telling them.

Components at left:
Re-designed logo and myKroger (currently known as "Kroger Plus") cards. The concept of myKroger was created to create a sense of ownership of the brand to loyal customers. This extends beyond the shopper's card into the other components of the IMC.

Kroger Re-Brand

Re-branding integrated marketing communication for Kroger stores to give the brand a simpler, more cohesive and unified image and appeal to a more youthful audience. The theme of the project is that shoppers define what Kroger means to them personally as opposed to the brand telling them.

Components at left:
Re-designed Kroger brand packaging concepts created with simplicity, shelf visibility, and visual unity in mind. Nutrition was also a major consideration in this and other IMC components: nutrition facts are clearly displayed in an easy-to-read-and-understand format at the top right of each label.

Kroger Re-Brand

Re-branding integrated marketing communication for Kroger stores to give the brand a simpler, more cohesive and unified image and appeal to a more youthful audience. The theme of the project is that shoppers define what Kroger means to them personally as opposed to the brand telling them.

Components at left:
myKroger iPhone application with shopping list, store search, GPS store navigation, nutrition guide, recipe suggestions, featured deals and coupon functionality. Users can search for items, see the price, nutrition score, and location in their store, and add it to their shopping list, "My Bag." They can also view coupons and send them to their myKroger account to be applied at checkout. The app would be seamlessly integrated with the microsite as well.

Kroger Re-Brand

Re-branding integrated marketing communication for Kroger stores to give the brand a simpler, more cohesive and unified image and appeal to a more youthful audience. The theme of the project is that shoppers define what Kroger means to them personally as opposed to the brand telling them.

Components at left:
myKroger microsite. Users can log into their myKroger account to see weekly featured items (shown: strawberries), recipes using the featured item, recipes using any ingredient(s) in their "Bag", daily deals that can be sent to their account to use in store, a comprehensive nutrition guide with information about how to shop and cook for your health, and personalized recommendations and coupons.

Kroger Re-Brand

Re-branding integrated marketing communication for Kroger stores to give the brand a simpler, more cohesive and unified image and appeal to a more youthful audience. The theme of the project is that shoppers define what Kroger means to them personally as opposed to the brand telling them.

Components at left:
Bus shelter ad. At the bottom, this ad features a QR code that, when captured by the viewer's smart phone, will send a coupon for the ad's featured "collection" of items to the user's phone. The user can then send this to their myKroger account or present it to their cashier.

Kroger Re-Brand

Re-branding integrated marketing communication for Kroger stores to give the brand a simpler, more cohesive and unified image and appeal to a more youthful audience. The theme of the project is that shoppers define what Kroger means to them personally as opposed to the brand telling them.

Components at left:
Direct mail coupon book. This "collection" of items would change monthly. Inside the coupon booklet, the recipient would find a coupon for each featured item with a description of the item and why it was included in the collection.

Emerald Cocoa Roast Almonds

Integrated marketing communications for Emerald Cocoa Roast Almonds, roasted almonds coated with a layer of dark chocolate cocoa. The IMC focuses on the many health benefits of both almonds and dark chocolate.

Full-page print ad

Photography: Emily Mansfield

Copy Reads
When it comes to protecting your heart, you can always bet on almonds.

Body Copy: Emerald Cocoa Roast Almonds combine the heart-disease-fighting powers of almonds and dark chocolate cocoa for a double boost to your cardiovascular health. With 100 nutty, chocolatey calories, you can skip the guilty conscience when you munch on the hardest working nut in the snack aisle.

Tagline: Working hard for your health

Emerald Cocoa Roast Almonds

Integrated marketing communications for Emerald Cocoa Roast Almonds, roasted almonds coated with a layer of dark chocolate cocoa. The IMC focuses on the many health benefits of both almonds and dark chocolate.

Half-page print ad

Photography: Emily Mansfield

Copy Reads
Fighting heart disease may seem like an uphill battle, but almonds are up to the challenge.

Body Copy: Emerald Cocoa Roast Almonds combine the heart-disease-fighting powers of almonds and dark chocolate cocoa for a double boost to your cardiovascular health. With 100 nutty, chocolatey calories, you can skip the guilty conscience when you munch on the hardest working nut in the snack aisle.

Tagline: Working hard for your health

Olympus Slim Camera

Print campaign for the Olympus Slim Camera targeting young people interested in fashion and the lifestyle that comes along with it.

Copy Reads
When you can barely fit in your jeans, nothing else can either.

Tagline: Maximum portability. No pockets required.

Olympus Slim Camera

Print campaign for the Olympus Slim Camera targeting young people interested in fashion and the lifestyle that comes along with it.

Copy Reads
The perfect ensemble doesn't always come with storage space.

Tagline: Maximum portability. No pockets required.

Olympus Slim Camera

Print campaign for the Olympus Slim Camera targeting young people interested in fashion and the lifestyle that comes along with it.

Copy Reads
The hottest accessory for a little black dress isn't a big, bulky anything.

Tagline: Maximum portability. No pockets required.

Tour de Georgia

Integrated marketing communications for the Tour de Georgia, an annual bicycle race through the state of Georgia.

Copy Reads
Brutal competition.
www.tourdegeorgia.com

Tour de Georgia

Integrated marketing communications for the Tour de Georgia, an annual bicycle race through the state of Georgia.

Copy Reads
Rough terrain.
www.tourdegeorgia.com

Tour de Georgia

Integrated marketing communications for the Tour de Georgia, an annual bicycle race through the state of Georgia.

Copy Reads
High speeds.
www.tourdegeorgia.com

Tour de Georgia

Integrated marketing communications for the Tour de Georgia, an annual bicycle race through the state of Georgia.

At left: Non-traditional, sticker
These stickers would be placed on bike seats around the host cities of the Tour de Georgia to get bike enthusiasts to come out for the race stages. They would have a low adhesive and easily peel off.
www.tourdegeorgia.com

Tour de Georgia

Integrated marketing communications for the Tour de Georgia, an annual bicycle race through the state of Georgia.

At left: Digital, iPhone application
This iPhone app would show the path of the race in real time so that supporters would know exactly when and where to cheer on the riders, or just allow them to track the cyclists' progress. Users could also view all the scheduled stops and stages on the race route.
www.tourdegeorgia.com

(500) Days of Summer Opening Credits

Two-minute title sequence for the 2009 film (500) Days of Summer done with mixed media and animated in Adobe AfterEffects CS4, Garage Band, and Encore CS4

Click on image to view video (opens in new window)