Amy Rumbarger
Associate Creative Director // art
Modelo Social Videos
One of the most interesting aspects of the Modelo brand, for me, is its use in recipes—both for cocktails and food. We were able to bring this aspect of the brand to life on social with fun recipe and food culture videos. We also did several videos through our partnership with celebrity chef Rick Bayless, a James Beard Award winner for his fresh take on Mexican cuisine—and both a Chicago hometown favorite and a natural fit for the Modelo brand. It was a treat to create this fun series of beer cocktail recipe videos that were a hit with our fans. A sampling of these videos are shown here.
Contributions
Art Direction
Michelada Video Production Partner
Sharkpig
Cocktail Video Production
Ogilvy Eyepatch