Amy Rumbarger
Creative Director & Experience designer
epsilon Brand Site
Epsilon, the leader in outcome-based marketing, came to us to design a bold and immersive new brand website. They wanted to break the mold of B2B websites and were looking to our team to help them walk the walk and talk the talk of their culture of innovation. The design system we created upends both the standard grid and scrolling behavior (switching from vertical scrolling to horizontal seamlessly throughout the site) and integrates motion in interesting ways in order to engage and surprise the user. We worked closely with Epsilon’s team to hand off the design in order for them to develop it and realize our collective vision, even while the branding was in flux. For a site this broad and technical, the resulting creative approach is both unexpected and entirely appropriate for Epsilon’s message and capabilities. The site is so dynamic that it’s difficult to showcase in a flat format - visit the site to see it in action.
Update: Epsilon rebranded not long after our launch, so you’ll see different colors and brand elements on the live site - but the structure and design language remains intact.
Contributions
Design Direction
Design
Production