Amy Rumbarger
Creative Director & Experience designer
Pull-Ups Brand Site
Pull-Ups is the go-to brand for moms of toddlers—but its brand site was functioning only as a product listing, which didn’t align with their mission to be mom’s main resource for all things potty training. We created a brand site that not only provides all the product info moms need, but also functions as a knowledge base and hub for their new Potty Partnership program. Moms are encouraged to work with their toddler’s unique personality to achieve potty training success using a media hub full of articles, videos, infographics, and quizzes, alongside easily accessed product details.
Contributions
Art Direction
Design
Production