Amy Rumbarger
Creative Director & Experience designer
Sargento Tv
In 2019, we launched a new campaign for Sargento: “The Power of Real.” This idea came from Sargento’s 100% real, natural cheese and the brand’s authenticity. We focused on casting real people with their real families, in their real clothes, in real environments - nothing glossy or over-styled here. We created four spots: one brand anthem and three more for different product lines, including one launching Sargento’s new Sunrise Balanced Breaks product.
Contributions
Associate Creative Direction/Art Direction
Director
Theresa Wingert