Amy Rumbarger
Creative Director & Experience designer
Experience Clarios
Clarios is one of the largest car battery manufacturers in the world. Much of their sales and education is done through live events and trade shows, where they have an experiential installation that guides potential customers and sales reps through a wealth of information about their products and brand. They initially came to us with the hope of redesigning their touchscreen experience for their in-person events, but with the pandemic, the ask pivoted to solve for both that use case as well as a more typical website experience users could access from anywhere.
The resulting experience works in both contexts and more. Designing for a 55” touchscreen that needs to be responsive down to a mobile device was an exciting challenge, as was making somewhat dry, technical information about car batteries engaging. We leveraged beautiful gradients inspired by the Clarios brand, as well as animation, data visualization, and video to bring the content to life.
Contributions
Design Direction
Design